Text Steven Dahlberg
Two iconic brands come together to collaborate on a range of limited-edition running apparel and footwear for the running focused and fashion inspired. Collaboration celebrates the innovation and craftsmanship of sportswear brand adidas and Missoni cofounder and Olympic hurdler, Ottavio Missoni. The collection reflected Missoni’s trademark of colorful patterns, such as zigzags, stripes and abstract florals.
The Adidas x Missoni range blends seamlessly, Missoni’s aesthetic with Adidas high-performance sports apparel, resulting in a limited-edition range that fuses together style and performance.
The footwear features a collection of adidas’ iconic Ultraboost which integrate Missoni’s trademark Space-dying technique on the knitted upper to bring out the iconic “flame” pattern which Missoni is renowned for. adidas on their hands defining BOOST technology in the shoe’s midsole provides runners with optimal responsiveness and energy. The running apparel has weather protection and breathability and comes in two unique coloursways, multicoloured and black and white, who doesn’t want to look good in sportwear!