1950s Short Sleeve Shirt, 1944 501® Jeans 1950s Tab Twills Shirt, 1950s Tab Twills Chino

Levis tribute to NASA

By the end of the 1950s, few things dominated the world’s imagination quite like the race to outer space. In the US, American schools began focusing on science and technology in the hopes of inspiring a new generation of budding Astronauts and rocket scientists. For Spring/Summer 2019, Levi’s® Vintage Clothing celebrates those teenage thrill seekers and cosmic explorers, a generation of dreamers who built rockets in their own backyards, and who then turned their knowledge into the science that would help land a man on the moon.   

Called Rocket City—a tribute to NASA’s Marshall Space Flight Center in Huntsville, Alabama—the Spring/Summer ’19 Levi’s® Vintage Clothing collection features a lineup of 1950s-style jeans, tees, tops, and jackets, all inspired by the casual looks of the era’s teenage rocket enthusiasts. Huddling in garages and basements to build their model rockets, or gathering in parks to see their creations take flight, the kids of Rocket City sport a mix of knit and intarsia tees, two-tone zip jackets, jacquard polos, and V-neck sweaters, all of which evoke the 1950s “plastic fantastic” Atomic Age aesthetic. The collection also includes a lineup of 1940s and 1950s Levi’s® 501® jeans in a range of washes to capture the look of a Rocket City teenager’s trusty old denim. 

“Looking at photos of the zany teenagers of ‘50s America, they are basically dressing as we do now in T-shirts and jeans, but it’s how they wear it that’s so interesting. We thought it would be cool to recreate these looks for now as it feels fresh and has lots of energy”—Paul O’Neill, Senior Designer for Levi’s® Vintage Clothing.

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